NexusIn LinkedIn Automation tool 2024

What to post on LinkedIn

Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success.

Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. If you’re stuck, check out these post examples to spark your inspiration and build an engaging LinkedIn content strategy in no time.

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.

What to post on Linkedin: 12 ideas

LinkedIn is a place where content matters. You don’t want to be “that person” who keeps posting sales pitches or self-promotional content on their feed–so what should you post?

Here are some great ideas for content that will keep your readers engaged.

1. Make posts rich and interactive

Like any feed-based platform, LinkedIn users are constantly wading through content, scrolling through vast troves of “I got a promotion” and “Here’s why I’m awesome” plain text posts. If want to make sure your content stands out, you need to encourage reader interaction.

LinkedIn offers a variety of types of content that can help you do this. You can…

  • Post a poll
  • Share images and video
  • Upload an interactive PDF
  • Celebrate an occasion
  • Create an event
  • Share hiring opportunities

… all within your LinkedIn post.

Dynamic, rich, content-focused posts stand out on the feed. Not to mention, they give your users something to do beyond just reading and scrolling.

linkedin poll posted by mercedes-benz asking for feedback on their annual goals

Source: Mercedes-Benz USA

2. Post relevant, timely content

It’s important to keep up with industry trends and news related to your field or brand. If you spot something that is timely and unique, jump on the opportunity! Share your take on a recent social media trend, explain what experts are saying in your field, or offer tips from a recent blog post that relate to something timely in the news.

fake times square billboard of hootsuite owly mascot in style of black mirror with text reading: "owly is awesome"

3. Tell a personal story

Okay, we all know the annoying LinkedIn users who seem to connect every life milestone to their business. Obviously, no one wants to be the person saying the birth of their first child reminds them of when they started their first business. Yikes!

That said, sharing stories that help humanize your brand can be powerful.

Consider what you want to reveal about yourself and how it connects to the bigger picture. For example, you might talk about why a certain cause matters to you or how your family or background has shaped who you are.

Make sure whatever you write is authentic and not forced. There’s nothing worse than a story that only serves to highlight your own accomplishments.

If you’re feeling particularly inspired and end up with some long-form content, consider the LinkedIn article format for your post.

4. Share relevant stats

Nothing speaks louder than the facts–especially when it comes to engaging professionals on LinkedIn. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life.

Be sure to keep all stats, facts, and figures relevant to your brand. This helps ensure that your content on LinkedIn is informative rather than just fluff.